1. How much has Trump spent advertising on Facebook about the impeachment process? Trump has spent $1.6 million on Facebook posts about the impeachment process.
2. Which voters is he targeting his ads towards? He is targeting Democrats. Specifically, he describes how the impeachment is a political plot against the president. He is saying that the Democrats is just trying to hurt him. "His campaign is using Facebook ads as a way to reinforce the narrative cycle from the White House, Republican lawmakers, and conservative media that impeachment is a political plot against the president by Democrats."
3. What are the ads about? His ads are about conspiracies. It is not about the allegations. They help build voter lists, streamline in potential volunteers and donors, and keep public opinion from swinging too far out of Trump's favor.
4. How much did political groups spend on advertising on Facebook in the 2018 elections? Groups have spent about $284 million on Facebook in the 2018 elections.
5. What percentage of Trump's advertising is about the impeachment? 30% of Trump's advertising is about impeachment.
6. What age groups is Trump targeting with this advertising? Trump is targeting people over the age of 35 (90%). Nearly 30% of the spending is toward people 65 and over. 55% of his impeachment is aimed at men, 45% women.
7. Where is Trump avoiding using these ads? He is not focusing the ads at voters in the states that helped him win the electoral college in 2016.
8. What impact are these ads having on other Republicans? It is making sure that Republican base voters are motivated to vote in the general election but also to make sure that those voters will side with Trump over any dissident House or Senate Republicans who might cross the president. Trump's strategy on impeachment puts pressure on Republicans to hold the line.
9. How does Trump's campaign money compare to his potential Democratic opponents? Trump has used way more money. His campaign had $83 million in cash on hand at the end of the third quarter. Bernie Sanders had $33 million.
`10. What states is Elizabeth Warren targeting with Facebook ads and why is she choosing these? Warren is targeting the states Democrats most need to win if they want to defeat Trump: Pennsylvania, North Carolina, Arizona, Michigan, and Wisconsin.
2. Which voters is he targeting his ads towards? He is targeting Democrats. Specifically, he describes how the impeachment is a political plot against the president. He is saying that the Democrats is just trying to hurt him. "His campaign is using Facebook ads as a way to reinforce the narrative cycle from the White House, Republican lawmakers, and conservative media that impeachment is a political plot against the president by Democrats."
3. What are the ads about? His ads are about conspiracies. It is not about the allegations. They help build voter lists, streamline in potential volunteers and donors, and keep public opinion from swinging too far out of Trump's favor.
4. How much did political groups spend on advertising on Facebook in the 2018 elections? Groups have spent about $284 million on Facebook in the 2018 elections.
5. What percentage of Trump's advertising is about the impeachment? 30% of Trump's advertising is about impeachment.
6. What age groups is Trump targeting with this advertising? Trump is targeting people over the age of 35 (90%). Nearly 30% of the spending is toward people 65 and over. 55% of his impeachment is aimed at men, 45% women.
7. Where is Trump avoiding using these ads? He is not focusing the ads at voters in the states that helped him win the electoral college in 2016.
8. What impact are these ads having on other Republicans? It is making sure that Republican base voters are motivated to vote in the general election but also to make sure that those voters will side with Trump over any dissident House or Senate Republicans who might cross the president. Trump's strategy on impeachment puts pressure on Republicans to hold the line.
9. How does Trump's campaign money compare to his potential Democratic opponents? Trump has used way more money. His campaign had $83 million in cash on hand at the end of the third quarter. Bernie Sanders had $33 million.
`10. What states is Elizabeth Warren targeting with Facebook ads and why is she choosing these? Warren is targeting the states Democrats most need to win if they want to defeat Trump: Pennsylvania, North Carolina, Arizona, Michigan, and Wisconsin.
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